Abstract
Jan 2018 - Mar 2020
Sr. Design Advocate
I joined the team at Abstract at about 15 folks, a small and talented team featuring Tim Van Damme, Tom Moor, Heather Phillips, and Coley Logan to name a few of my favorite people. Being a part of a team like this and going through some rapid growth ($0 to +10m in ARR, 20 to 140 employees) provided some amazing opportunities.
I was first Abstract’s Designer Advocate (maybe before Figma had one ;) shout out to tom over there).
The idea was, get a designer to be the voice of our customers and work with the product team to develop our offering, produce marketing and thought-leadership materials, and to consult with the most progressive (and not so progressive) design teams on how to effectively scale their product and design systems work.
I traveled extensively in the U.S. and abroad and was fortunate to consult with thousands of teams building design workflows, governance, and systems with companies like Spotify, Salesforce, Microsoft, and more.
I joined the team at Abstract at about 15 folks, a small and talented team featuring Tim Van Damme, Tom Moor, Heather Phillips, and Coley Logan to name a few of my favorite people. Being a part of a team like this and going through some rapid growth ($0 to +10m in ARR, 20 to 140 employees) provided some amazing opportunities. I was first Abstract’s Designer Advocate (maybe even before Figma had one ;). The idea was to be the voice of our customers and work with the product team to develop our offering, produce marketing and thought-leadership materials, and to consult with the most progressive (and not so progressive) design teams on how to effectively scale their product and design systems work. I traveled extensively in the U.S. and abroad and was fortunate to pair with thousands of teams building design workflows and systems with them.
I joined the team at Abstract at about 15 folks, a small and talented team featuring Tim Van Damme, Tom Moor, Heather Phillips, and Coley Logan to name a few of my favorite people. Being a part of a team like this and going through some rapid growth ($0 to +10m in ARR, 20 to 140 employees) provided some amazing opportunities. I was first Abstract’s Designer Advocate (maybe even before Figma had one ;). The idea was to be the voice of our customers and work with the product team to develop our offering, produce marketing and thought-leadership materials, and to consult with the most progressive (and not so progressive) design teams on how to effectively scale their product and design systems work. I traveled extensively in the U.S. and abroad and was fortunate to pair with thousands of teams building design workflows and systems with them.
Brand & Visual Designer
After some years I was fortunate to make a transition to Abstract's Brand team. Shout out to Daina Lightfoot for the mentorship and Heather Phillips for making it possible.
Although I had worked as an extension of the design team for a number of years, this was my first experience as member of the team. I was fortunate to work on a number customer facing projects. Of these, I’m most proud of taking over design of Abstract’s monthly newsletter The Commit. The work we did to template and improve on our production process led to increased KPI’s across the board.
My favorite part about the Abstract brand was the ability to stand out from the crowd, mimic traditional print textures, build a system that was progressive, and commit to never illustrating large humans building giant UI with giant ladders.
