Alden Hunt
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Available for short and long term work.

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Available for short and long term work.

resumé
contact
Moov Financial
Nov 2020 - Jan 2022
Moov.io
It was a privilege to work with the team at Moov early on. I joined the team as their first design hire, right as we closed our Series A.

Having worked previously with Upperstudy, I had an idea of what I was in for. We had just raised a significant round, we only had some marketing materials in Figma, and while our goals were ambitious, the path forward was not as clear.

Before leaving Moov, our team had grown from 16 to 60 with a small but productive design team of 3.

Our work had its challenges bringing a product concept to market and then transitioning to iterating on a product with customers. A huge transition for any team and one I feel we bridged well.
What's Moov?
Moov's offering allows companies to accept store and disburse money in their own software via moov.js, and manage it all with the Moov platform.
My role
Starting out, I was a swiss army knife designer working towards v1 of our mvp. As more team members joined, I was responsible for money movement areas in the application (Ledger team) as well as card creation and usage (Card Team).
Milestones
1. Setting the foundation for visual and experience design
The inherited work when joining Moov was mixed across some marketing materials in Illustrator and Figma. It was a great opportunity to be trusted with the direction of a new product. Establishing both excellent experience design as well as a distinct interface style was a really rewarding challenge.

2. Establishing an early UI System (Cargo)
To move as quickly and efficiently as possible, we needed to not only establish a type, color, and component system; but also align with engineering on it. Having a basic system to build from helped myself, and later the team, focus on product thinking rather than interface styling. Called it "Cargo" because it's for shipping. Pretty good huh?
3. MVP and real customers
Starting with assumptions, making goals, changing course, receiving new information, changing goals, changing course, changing resources, and ultimately releasing our Dashboard application.
Designing at Moov was engaging because I was able to push my skills to handle a complex early stage product while executing in a way my team and I were proud of.
4. Webb & Morgan joining the party
Couldn't get any luckier! Hired on two additional team members. These folks are great designers and great humans. Makes me wish we worked in an office just so we'd get to hang IRL more.

1. Setting the foundation for visual and experience design


The inherited work when joining Moov was mixed across some marketing materials in Illustrator and Figma. It was a great opportunity to be trusted with the direction of a new product. Establishing both excellent experience design as well as a distinct interface style was a really rewarding challenge.



2. Establishing an early UI System (Cargo)


To move as quickly and efficiently as possible, we needed to not only establish a type, color, and component system; but also align with engineering on it. Having a basic system to build from helped myself, and later the team, focus on product thinking rather than interface styling. Called it "Cargo" because it's for shipping. Pretty good huh?



3. MVP and real customers


Starting with assumptions, making goals, changing course, receiving new information, changing goals, changing course, changing resources, and ultimately releasing our Dashboard application.


Designing at Moov was interesting to me because I was able to push my skills to handle a complex early stage product while executing in a way my team and I were proud of.



4. Webb & Morgan joining the party


Couldn't get any luckier! These folks are great designers and great humans. Makes me wish we worked in an office just so we'd get to hang IRL more. I never met my colleagues IRL in the 14 months I was there 🥲

Decisions and work are presented lightly here, but rooted in customer data, feedback, and needs.

Decisions and work are presented lightly here, but rooted in customer data, feedback, and needs.

Alden Hunt
Alden Hunt